what makes a great linkedIn headshot?
Your LinkedIn headshot is the first things people see when they visit on your profile. Before they read your experience, your endorsements or your achievements—your image shapes their vision of who you are.
Here’s what makes a great LinkedIn headshot in and how to choose the right photographer to create one.
Does My linkedIn headshot even matter?
Yes! It matters, more than you think.
A strong headshot builds instant trust.
A weak or outdated one creates doubt.
Your profile photo should communicate:
Professionalism
Confidence
Approachability
Leadership presence
Authenticity
I’ve heard it right from decision makers themselves, “if the profile photo isn’t professional, we’ll often move on”.
Learn more about our headshot approach here:
👉 Professional Headshots in Maryland
1. A Confident, Natural Expression
The best LinkedIn headshots show:
A relaxed, confident smile
Engaged eyes
No stiffness or forced expressions
This does not come naturally for most people. This is the reason why I coach every client on posture and facial expression in my studio.
2. Clean, Professional Lighting
Lighting can make or destroy a great portrait or headshot.
Great headshot lighting should be:
Bright but flattering
Free of shadows under the eyes, you’re not a raccoon
Crisp and clean
Highlight your best features
Good lighting gives your image strength. Poor lighting makes you look tired or washed out.
3. Modern, Simple Backgrounds
Don’t read this as “boring”. It just means we want the focus to be on you, not a busy distracting backdrop.
Top choices include:
Soft gray
White
Gradient tones
Light environmental backgrounds
Office or professional settings (if done intentionally)
This does not mean we can’t shoot with color. More and more I’m shooting with coral, green, blues, and backdrops with a mix of colors
4. Clothing That Matches Your Industry
Your outfit should support your brand—not distract from it.
Here’s a quick guide:
Executives: Clean, sharp, modern suits or fitted business attire
Entrepreneurs/Coaches: Polished but approachable
Real Estate Agents: Warm, confident, and relatable
Medical/Legal Professionals: Professional, trustworthy, neutral tones. You can include a white coat for variety.
Tech Professionals: Smart-casual with clean lines
You’ll receive complete wardrobe guidance before your session.
👉 What to Wear for Your Headshot
5. A Photographer Who Understands Personal Branding
The best LinkedIn images don’t look like boring school photos.
Choose a photographer who understands:
How you want to be seen. We do this through a discovery call.
Personal brand storytelling
How to highlight your strengths
What employers and clients look for
Learn more about our branding sessions:
👉 Personal Branding Photography
The Cost of NOT Updating Your LinkedIn Headshot
An outdated or low-quality headshot can:
Reduce the number profile views
Decrease recruiter engagement
Make you look outdated
Undermine your expertise
Hurt your personal brand
Create a disconnect between your online and real-life presence
Here is some evidence that shows what professional headshots can help with.
Ready to Upgrade Your LinkedIn Image?
If your headshot doesn’t feel like you—or the version of you you’re stepping into—now is the time to update it.
📸 Armato Headshots – Clarksburg, Maryland
Professional headshots for executives, small business owners, job seekers, and transitioning military professionals.