Feel Confident.

Professional Images That Reflect Your Expertise And Position You For How You Want To Be Seen.

Expert guidance. Zero awkwardness. Powerful Photos.

You’ve built real experience and authority — but your photos don’t reflect it.

  • Your headshot feels outdated or inconsistent

  • Past photos never quite felt like you

  • You know your image matters, but you’ve been putting this off

  • You don’t want akward or forced photos

  • You’re not sure what you even need!

  • You’ve had a bad past experience.

And in a digital-first world, that gap costs you.

First impressions are happening without you in the room.

WHAT’S AT STAKE?

When your photos don’t match your level:

  • Opportunities hesitate

  • Credibility feels weaker than it should

  • Your personal brand works against you instead of for you

Your experience deserves better representation.

A Guided Executive Branding Experience

This isn’t a quick headshot and “hope for the best.”

You’re coached throughout the session on:

  • Posture

  • Facial expression

  • Presence and authority

You see images as we shoot, adjust in real time, and leave with photos that actually feel right.

The goal isn’t perfection — it’s confidence, clarity, and credibility.

Executive Branding Special Includes:

  • Approximately 1 hour of guided photography

  • Professional headshots and 3/4 promotional portraits

  • Strategic direction and real-time coaching

  • Unlimited final images included

  • Natural, professional retouching

  • 1 outfit, 4 distinct setups

  • You keep anything that’s in focus!

  • Click here to see my most frequently asked questions, still have questions, shoot me a note!

Special Price: $500 per person
No image limits. No upsells. No rushed experience.

Location for the session:

Rockville: Industrious co-working space at Pike and Rose;

January 22, 23 and 29

February 5th

I’ll photograph you in these setups, in two different locations with a variety of angles for each look. Whatever is in focus, you keep! No image limits.

What This Is

  • A guided branding experience with real-time coaching

  • Designed for professionals who value presence and credibility

  • Focused on images you’ll actually use across platforms

  • Efficient, intentional, and tailored — not rushed

What This Isn’t

  • A quick “stand in front of a backdrop and smile” session

  • Discount headshots or volume photography

  • A DIY experience where you guess your way through poses

  • For people looking for the cheapest option

If you want images that reflect the level you’re operating at now, this is designed for you.

Testimonials

My experience with John for a branding photoshoot was fantastic! I cannot express just how smooth the whole process was! He is so professional, goes out of his way to communicate clearly, and provides such great instructions when doing the photoshoot. I have so many beautiful photographs as a result of our shoot, and now I will have fresh, beautiful, engaging photos that completely capture my personality.

Vimbo

I recently did a branding session with John Armato and couldn’t have asked for a better experience. From the start, he made the process feel easy and approachable, especially for someone like me who can feel a little awkward in front of the camera

Brooke

John immediately made us feel comfortable and confident. The coaching was a game-changer. His feedback, tips, and encouragement helped us relax, be ourselves, and actually enjoy the process.These photos gave us a confidence boost as we step into this next chapter, and the feedback we’ve gotten has been overwhelmingly positive

Jeff and Emma

In a digital-first world, your image speaks before you do.

The right image aligns your appearance with your experience, ensuring your personal brand communicates confidence, clarity, and credibility at first glance.

How You’ll Use The Images

These images are designed to work hard for you:

  • LinkedIn profiles & banners

  • Company websites & bio pages

  • Speaking engagements & media features

  • Social content & announcements

Consistent, professional visuals across every touchpoint.

How Does It Work?

1

Schedule a time.

Before your session, we align on how you’ll use your images and how you want to be perceived—professional, approachable, authoritative, or all three.


2

Shoot Time!

In a focused one-hour session, we create a range of headshots and 3/4 portraits. Every pose and expression is coached to help you look confident and natural—never stiff or forced.


3

Receive Your Images

You receive a full gallery of professionally retouched images that look like you—ready for LinkedIn, your website, speaking engagements, and social media.


Facial Expression Coaching

Musician portrait of a man with brown hair and a beard holding an acoustic guitar, smiling at the camera, against a dark background.
Headshot of a Clarksburg IT company CEO

It’s difficult for most of us to smile and look authentic on command, especially when we’re anxious.

My facial expression coaching is an engaging and fun way to get you to create genuinely authentic expressions that show confidence in front of the camera.

In addition to professional headshots, I also photograph actors, real estate agents, lawyers, doctors and personal branding across Montgomery County and the greater Washington D.C. area.

From Clarksburg to Bethesda, Rockville, and even Washington D.C., I help professionals capture genuine, confident images that elevate their personal brands and careers.If you have questions please feel free to reach out at (410) 746-9446 or john@armatoheadshots.com.