How to Pick: Business Headshots vs. Creative Headshots
No matter your field, a professional headshot is the cornerstone of your brand image. Whether you are trying to level up your business look or trying to express your creativity, the type of headshots you choose can impact how you are perceived. Here, we’ll look into the difference between business and creative headshots.
Business Headshots, Making an Impression
Business headshots are all about looking like a leader, an expert in your field. You want to have a confident, approachable, and refined look. These headshots will be used on your LinkedIn profile, website, social media, and business-related materials. Here is why they matter.
Professional look. These headshots will make you look like a professional, a leader, and an expert in your field. These will be crucial in making your first impression.
Consistency. In a business environment consistency is key. You want your branding to look the same across all the platforms you use.
Creating Trust. A professional business portrait or headshot can help creat trust and likeability between you and your clients. Working with someone like myself who is a facial expression coach can help create confidence and approachability in your headshots.,
Creative Headshots, showing your unique personality
Creative headshots are your opportunity to show off your true creative personality and your individuality. Often creatives like artists, authors, and musicians tend to go with creative headshots. Here’s why.
Expressive freedom. Creative headshots give you the opportunity to show your creative personality and your unique style. This is the time to choose the not-so-standard backdrops, and creative poses, and use props that relate to your craft.
Telling your story. These types of headshots and portraits are great for visual storytelling. These can capture the essence of your work. These are perfect for portfolios, and marketing materials.
Versatility. These can be used across a wide range of platforms. They can be used to visually punctuate stories that you share with your audience on social media or blogs.
Lasting Memories. These images can create a lasting memory in the eyes of your viewers, helping you to stand out from a crowded market.
Ultimately the choice between business or creative headshots depends on your field, how you want to be seen by your audience, and your branding. Business headshots prioritize professionalism and consistency whereas creative headshots prioritize creativity and unique expression. Understanding the difference will help you make the choice for what is right for you and your brand.
About John Armato
John Armato is a professional headshot photographer based in Clarksburg, MD, and serving headshot clients throughout the Rockville, Bethesda, and Washington D.C. areas. John specializes in professional business and corporate headshots, acting headshots, realtor headshots, physician and healthcare headshots, branding headshots, and more.
No matter if you are looking for on-location or in-studio headshots, reach out to John today!